Vivienne Westwood has always had a strong sense of social and environmental responsibility, and in her collection Red Label Summer 2012 she introduced a cooperation with Cool Earth. This organization is protecting our rainforests, and their main goal is to save those parts of the forests that are in immediate danger of being destroyed. They are working together with local communities to provide a sustainable future for the people of the rainforest.
Scary fact - The Amazon rainforest provides 20% of the world’s fresh water and a fifth of the world’s oxygen.
Still 400 000kvm (100 acres) of rainforest is being cleared every minute! Cool Earth caluculated it like this - In the next 24 hours, deforestation will release as much CO2 into the atmosphere as 8 million people flying from London to New York. That really puts it into perspective, doesn't it?
Still 400 000kvm (100 acres) of rainforest is being cleared every minute! Cool Earth caluculated it like this - In the next 24 hours, deforestation will release as much CO2 into the atmosphere as 8 million people flying from London to New York. That really puts it into perspective, doesn't it?
Vivienne Westwood is also involved in another important project. For the winter 2012/2013 she has designed a collection of handbags made from recycled materials and handmade in Kenya. This project is carried out with support from the U.N. Ethical Fashion Program designed to empower women in some of the poorest communities in the world.
Check-out and shop Viviennes cool outfits and accessories on her homepage.
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